WHO - World Immunization Week campaign
This campaign was created for the World Health Organization's World Immunization Week – celebrated in the last week of April (24 to 30 April 2020) – with the aim of promoting the use of vaccines. The concept was the representation of the vaccine liquid as life saving. It was a flash project with a wide variety of assets translated to seven languages. It consists of several spot ilustrations and gifs acompanied with data. There is also a main identifier for the campaign, used in the poster, roll up banner and web banner(image above).
The central focus is the representation of diverse comunities living healthy lives. It is esential that the message translates well across the globe and appeals to audiences of different cultures. It must also be inclusive for people of all ages and sexes.
Parallel to promoting immunization, the campaign also highlights nurses and midwives for their crucial role as early vaccine champions for new parents and parents-to-be, since WHO designated the year 2020 as the International Year of the Nurse and the Midwife.
The campaign is displayed in print, on their social media and website and shared with the public and their partners. The material will be used and referenced throught the year by multiple organizations and agencies in promoting the vaccination of comunities around the world.